1. Provide MBA students with fluency in web based tools, essential for career success.
2. Intorduce 'research' methods in support of the thesis requirement.
The course has a number of phases and assignments for each phase:
- Set Up
- Collection
- Curation
- Collaboration
- Presentation
The overview session will present basics - alternatives and mobile options will be posted here, in the resource blog.
There are numerous phases + an assignment for each phase. Please complete the assignments by January 10. Send me the link for the blog you plan to use by Dec 17 - thinkfun@gmail.com
Set Up
1. Set up a Gmail account to use to as a collection point for all your materials + as a single sign in to the required tools.
2. Set up an account in each platform:
- Blogger
Assignment - Link your Netvibes using 'gadgets' in your Net Literacy blog; take a screenshot of EACH of the other accounts and post it in the blog.
Collection
1. In your Gmail account, set up Google Alerts for selected topics
2. Go to a blog or media site of interest, follow via Twitter - sample directory
3. Go to a blog or media site of interest, set up an RSS feed to your Netvibes - sample
4. Set up your 'kiosk' in Paper.li - sample on Augmented Reality
Assignment -
Take a screenshot of each platform and post them on your Net Literacy blog.
Curation
Now you will have a variety of information coming to you - here are a few tips to help you sort + keep ONLY what is relevent .
1. Read only headlines - use a mobile tool, if possible.
2. Delete any alerts and Twitter followers that are noise...be rigorous.
3. Use your blog to collect links and notes on that article/site.
4. Set up a Google doc to collect links and notes - use key words so that it is searchable.
Assignment -
Take a screenshot of your Google doc or blog (with links + notes), post in your Net literacy blog.
Presentations
1. Slideshare
2. Prezi
3. Jing
You will use these tools in the Digital Marketing class.
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